Wednesday, February 25, 2009


Transpromo or transpromotional mail

Transpromo is a mixture of transactional print, personalisation, design, colour and variable marketing data, which delivers a mix of functional information and added value to printed matter.

Example: A credit card bill with marketing messages relative to your spend history, eg spend loads of money in the month on dog food and you may find an ad on your statement for pet insurance.


Tuesday, February 10, 2009


Recession marketing

Personalised digital print is pretty effective when it comes to boosting response rates for direct marketing campaigns. When linked with a PURL (Personalised URL) as the main call to action it provides for a completely measurable and joined up marketing approach.

Now that is a top tip for marketing during a recession.

Personalised URL
Joined up marketing
Measurable ROI


Thursday, February 05, 2009


Address label software revolution!

Labelling items is something people have to do regularly to keep sane!

If not for this practice, files and other important things may get lost or be taken someone else by mistake. The person can get a pen and write one's name, use a label gun or try something more efficient such as address labelling software.

What is so different about address labeling software? For starters, the person can use different fonts, sizing and graphics to make the object look unique. This is great to also keep records of clients while these are stored in the filing cabinet making it easy to locate them when needed.

Address labeling software can cost about $20 to $30 in the market. Those who are not sure if this is worth the price can usually download software from the Internet and then enjoy this for free for 30 days before deciding to buy the software.There are some though that can be downloaded for free. The user can use this first and then probably buy a real program later on when their skills improve. The individual can even browse through these first and then check which one is the best to get.

Some software programs are only compatible with one kind of operating system. People will be happy to know that majority of these are compatible regardless whether your PC is Macintosh, Linux or Windows. There will usually be a short period of familiarization and from them on you'll be labelling things left right and centre, so easy is some of the software available to use.Some companies are a bit slow adapting to new technology. This is the reason that there are employees who are still be using excel or word then getting the finished product on the printer. There is nothing wrong with that but using address-labeling software will save time to do other tasks. In fact, with the different selections, the task that probably took an hour can be done in 30 minutes. The person can even have time to spare in getting a cup of coffee then waiting for everything to be finished then sticking it to the folder, CD or envelope. Since the software can be used for almost everything in the office, it shouldn't be much of a surprise that the same application can be done for bar codes. This is because the only difference is the numbers instead of just letters that the scanner will read to tell the price of the item.

As more people are getting better with using the computer, it won't be long before other software programs will be introduced into the market. This may cost the customer a few dollars in the beginning but as the market demands, eventually a lot of this kind of software will start to appear in free or trial versions. Address labelling software can be a godsend for many people, it helps you keep organised and provides a simple and efficient method for producing labels. Learn to label documents, forms and even objects (if you wish) in your office and never be confused again!
Source: Free Articles
Find out more about free address label software at

Monday, February 02, 2009


High Powered Printing Solutions For Small Businesses

Printing solutions are available with a variety of options because of the latest developments in printing technology. They are very important for any business because a document printed in bad quality can cause damage to the reputation of your business. Depending on the type of your business, you can choose the printing technique right for your commercial use. Before you start using any printing method, you should understand what the printing requirements of your business are and how they can be fulfilled.

Different Types of Printing Techniques
Some of the high-powered printing solutions for small businesses include flexography, screen printing, gravure, digital processing and lithography. Different printing solutions are suitable to different kinds of businesses. For example if a company wants long printing, then flexography is the most suitable option. Screen-printing is the best printing solution when one needs to print on several kinds of cloth, make banners, or do some other fabric printing. Gravure technique is useful for long run printing and newspapers. You cannot perform long printing work on digital printers. Digital printing is best for the color jobs. Lithography is the least expensive method of high-powered printing solutions for small businesses.

Before you finalize any of the aforementioned high-powered printing solutions for small businesses, it will be useful to gather all the relevant information. First, you need to know on which kind of material you are going to print. Next, the quantity of the printing to be performed. Once you decide that a particular technique suits you best, then make some enquiry from the provider. For example, ask how much they will charge for it. Also, ask about the total time they will take to do it. Similarly, ask specifically about the designing and further assistance. Time is the costliest commodity fro any business today. Like any other business, timely completion of commercial printing requirements is necessary for successful and smooth operations. If you do not provide necessary print outs within the deadline, then you are going to bear huge financial losses. If your business is growing and you want to increase your printing capacity, do not keep on adding newer and newer Ink-jet printers. Ink-jet printers are notoriously costly and are not capable of serving many people at a time. One big size laser jet printer is the right solution, as it will print more speedily and more efficiently than several Ink-jet printers.

Source: Free Articles

About the Author
David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site

Thursday, January 15, 2009


Eco font


The prints we make for our 'daily use' not only use paper, but also ink. According to SPRANQ creative communications (Utrecht, The Netherlands) your ink cartridges (or ink toner) could last longer.
SPRANQ has therefore developed a new font: the Ecofont.

"After Dutch holey cheese, there now is a Dutch font with holes as well."

Appealing ideas are often simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink. Free to download, free to use.

Saturday, September 20, 2008



What is a PURL?

A personalised URL, something like

What does it do?

It allows you to take someone direct from a mailing or email to a personalised landing page or campaign microsite.

What's the benefit?
A much more personalised way of marketing which usually gets better results than standard direct marketing.

Where can I get some?

Specialist direct marketing agencies such as Vialuna offer PURLs and personalised microsites.

Try your own PURL here.

Monday, May 22, 2006


POS Printers

Fast-developing technology has come up with a variety of
features of features in point of sale, or POS, printers that
provide for the different uses at a point of sale. Remote
printing is now the "in-thing" for restaurant owners--customer
orders are directly printed in the kitchen with number and order

Printers in a POS system are the main output devices and usually
have one or two independent cash register ports attached. Such a
printer and cash register will share a single port with a PC and
leaves other PC ports free for other peripheral devices of the
POS system. Traditional electronic cash registers with printers
have given way to specialized printers and accessories for
point-of-sale functions like labeling and coding products,
printing receipts, and printing identity cards. There are many
manufacturers in the market who give printers with different
features to suit unique needs of vendors.

Printers can be classified according to the printing technology
used, their connection compatibility, and the unique features
provided by the manufacturers. Dot-matrix, thermal printers, and
laser printers are the most common types of printers used in
most POS systems. Laser and thermal printers are very quick, but
it is the dot-matrix printer that is used by small scale
retailers and restaurant owners, due to its low pricing and
maintenance costs. For clear printing that is essential for
barcodes and labels, the best solution are direct thermal
printers and thermal transfer printers with auto cutters. PC and
printer compatibility is essential for smooth functioning of the
POS system. Computers and printers can be connected directly
through a parallel port in both the devices, or they can be
connected directly through a serial interface. Some PCs allow
printer connection through USB cables or RJ11 adapters as well.

You should be looking at the specific needs of your outlet
before choosing a printer with different features like barcode
formats, auto cutters, check and credit card receipts, and
product labels. Getting the right printer with the right
combination of technology, features, and cost-effective
system-compatibility will play a part in smooth running of your

About the author:
POS provides detailed
information on POS, POS Software, POS Systems, Restaurant POS
and more. POS is affliated with Metal Store Fixtures.

contact xl print europe

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