Wednesday, February 25, 2009

 

Transpromo or transpromotional mail

Transpromo is a mixture of transactional print, personalisation, design, colour and variable marketing data, which delivers a mix of functional information and added value to printed matter.

Example: A credit card bill with marketing messages relative to your spend history, eg spend loads of money in the month on dog food and you may find an ad on your statement for pet insurance.

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