What is a PURL?

A personalised URL, something like www.lookclosely.co.uk/JohnSmith.

What does it do?

It allows you to take someone direct from a mailing or email to a personalised landing page or campaign microsite.

What's the benefit?
A much more personalised way of marketing which usually gets better results than standard direct marketing.

Where can I get some?

Specialist direct marketing agencies such as Vialuna offer PURLs and personalised microsites.

Try your own PURL here.